Case Study · Brand Activation

The JUNO Awards Official After Party in support of MusiCounts

How Pic Booth delivered a 1,000+ guest photo experience at Canada's biggest night in music.

Event
JUNO Awards Official After Party
Date
March 29, 2026
Venue
The Music Hall · Hamilton, ON
Guests
1,000+
In support of
MusiCounts

The Brief

The JUNO Awards are Canada's highest honour in music. The Official After Party in support of MusiCounts closes out JUNO Week and hosts artists, nominees, industry leaders, media, and supporters of MusiCounts — Canada's music education charity.

CARAS and MusiCounts needed a photo activation that could:

  • Handle continuous flow from 1,000+ guests over the 3.5-hour event without bottlenecks
  • Deliver custom-branded prints aligned to both JUNO and MusiCounts visual identity
  • Create shareable digital assets for social amplification during and after the event
  • Produce a unique keepsake guests would actually take home and remember
  • Operate seamlessly alongside live music and a packed venue without disrupting the guest experience

What We Delivered

Pic Booth deployed two activation stations running in parallel — chosen specifically for the scale and energy of a JUNOs crowd.

Station 1

The Magic Mirror Photo Booth

A full-length interactive mirror running custom JUNO + MusiCounts overlays on every print. Instant high-quality photos, digital text/email sharing, and a touch-screen experience designed for fast-moving crowds.

Result: Hundreds of branded print strips handed to guests throughout the night, with matching digital copies sent in real time for instant social sharing.

Station 2

The Draw Bots

Our Draw Bots transformed guest photos into custom hand-drawn portrait keepsakes on the spot — each one music-themed to match the event, with JUNO Awards branding on every print.

Result: A one-of-a-kind takeaway guests genuinely kept — the kind of activation that gets remembered, shared, and referred.

Draw Bot Outputs — Actual Portraits from the Night

Guests who visited the Draw Bot station received a custom hand-drawn portrait with music-themed elements and official JUNO + MusiCounts branding. A sample of real outputs from the event:

Branded Draw Bot portrait print from 2026 JUNO Awards Official After Party with music notes, treble clef, and official JUNO and MusiCounts branding by Pic Booth
Branded print · as delivered to guests
Branded Draw Bot portrait from JUNO Awards Official After Party in support of MusiCounts showing a guest with music staff and notes, delivered by Pic Booth
Branded print · as delivered to guests
AI Draw Bot raw portrait output of male guest with music notes and treble clef, created at JUNO Awards After Party by Pic Booth
Raw portrait output · male guest
AI Draw Bot raw portrait output of female guest with music-themed background, created at JUNO Awards Official After Party in support of MusiCounts by Pic Booth
Raw portrait output · female guest
★★★★★

We worked with PicBooth at the JUNO Awards Official After Party in support of MusiCounts and the experience was nothing short of AMAZING. The guests were so happy. We had one photo booth and some AI bots for caricatures. Thank you to Rick and the whole team who made this happen for us. They were kind, professional, resourceful, and understanding. MusiCounts would 10000000% work with them again. Can't say more positive things!

Taylor Trudel Senior Coordinator, Development and Partnerships · CARAS | The JUNO Awards | MusiCounts
View original review on Google →

Why High-Stakes Events Choose Pic Booth

Delivering for an event at this scale requires more than good equipment. It requires a team that's done it before — one that knows how to handle unpredictable flow, custom branding demands, and the reality of operating alongside a professional production crew.

Pic Booth is built on 25+ years of professional photography and trade-show activation experience. Every booth we run is staffed by trained photographers, not kiosk operators. That distinction is why CARAS, the JUNO Awards, and MusiCounts trusted us with Canada's biggest night in music — and why brands, venues, and couples across Niagara and the GTA trust us with theirs.

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